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Top tip #3: 10 top tips to start and run a successful squat dental practice

by Anglian Dental on 25th August 2017

TOP TIP #3 - PRACTICE LOCATION IS (NEARLY) EVERYTHING!

Top tip #3: 10 top tips to start and run a successful squat dental practice [2}

There are very few purpose-built dental facilities available on the UK market. This means practices must consider various types of existing buildings, with the location often being completely overlooked. Don’t fall into the trap of proceeding with a property because of circumstantial pressures! It’s worth waiting for a great location that can majorly impact your success in the long term.

Choose an area you know well with a suitable patient base for your target market. Consider the demographics of the local population and how well this suits your value proposition. For example, in a suburban town, evening appointments for city workers are likely to be popular. Once you have identified a possible location, look at the make-up of the local population. What is the age distribution? Is it mainly a commuter area? What is the general attitude towards dental care? Asking yourself these questions will help you formulate a service strategy that is of maximum relevance to your target audience, thus optimising your chances of success.

  1. Footfall and pavement frontage is one of the most important considerations when choosing your location. A practice located in London’s Canary Wharf is one of the fastest growing practices we’ve dealt with. They now have two separate practices in the same building within two years of opening!Consider a location near to coffee shops, as these usually benefit from increased footfall.Top tip #3: 10 top tips to start and run a successful squat dental practice
  2. Check if there is rental income from any sitting tenants as this could help cover loan costs.
  3. The below considerations are important, but maximum footfall should be your main priority. Consider such things as:
    a. Parking
    b. Disabled access
    c. Natural light
    d. Access to fresh air vents for plant equipment
    e. Character and building appeal. The less clinical it appears, the more popular it is likely to be with patients

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